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Iute Affinity

Cookie Policy.

Last updated: 01.02.2026.

About This Policy

This Cookie Policy outlines how Iute Affinity OÜ ("Iute", "we", "us") uses cookies and similar technologies when individuals visit our website in accordance with our Privacy Notice.

It explains what cookies are, how we use them, how our third-party partners may use them in connection with our operations, your options for managing cookies, and where to find more information about cookies in general.

What Are Cookies?

Cookies are small text files that a website stores on your device through your web browser when you visit the site. These files allow the website or a third-party service to recognize your browser and remember certain information, making your future visits easier and improving the overall functionality of the service.

You can change your decision about which cookies you allow us to use at any time. It is not possible to opt out of cookies that are necessary for the functioning of the site.

How We Use Cookies

Cookies help our website operate more smoothly and efficiently by tailoring your browsing experience to reflect your previous activity and preferences.

By recognizing your device, cookies allow our servers to automatically adjust the website's content to better suit your individual settings and needs. Additionally, cookies collect statistical data that enables us to measure site performance and gain insights into how the site is used. We use this information to improve both the functionality and content of our website.

Cookies may be placed on your device either by us (first-party cookies) or by trusted third parties (third-party cookies).

Types Of Cookies We May Use

TypeDescription
Essential CookiesStrictly necessary for the website to function, including navigation, core features, and secure form submissions.
Functionality CookiesRemember preferences such as language settings or region selection for a more personalized experience.
Statistical CookiesGoogle Analytics cookies help us understand website usage, improve content, fix issues, and measure performance.
Advertising CookiesUsed for relevant ads, personalized content, remarketing, campaign performance, and social media activity.

Cookies Used On The Website

ProviderCookie nameTypeExpiresPurpose
Portal.Affinity.Iute.comSession CookiesEssentialSessionEnable core website functions such as secure login, page navigation, and form submissions.
Google Analytics_gaAnalytics2 yearsUsed to distinguish users for website usage statistics.
Google Analytics_gidAnalytics24 hoursUsed to distinguish users and track user behavior within 24 hours.
Google Analytics_gatPerformance1 minuteLimits request rates sent to Google Analytics to improve performance.
Iute.comFunctionality CookiesFunctionalUp to 1 yearRemember user preferences such as language, region, or font size.
Facebookfr, _fbpMarketing3 monthsUsed to deliver, measure, and improve the relevancy of ads.
AdformuidMarketing2 monthsStores a unique user ID for targeted advertising and retargeting.
Iute.com / toolsPerformance CookiesPerformanceUp to 30 daysTracks loading speed, interaction latency, and technical behavior to help optimize the site.

Your Control Of Cookies

You can update your cookie preferences at any time. To remove stored cookies, clear your browser's history; this will delete cookies from all websites you have visited. Essential cookies, required for the site to function, cannot be disabled.

Cookie management steps vary by browser. For general guidance, visit allaboutcookies.org.

Changes To This Policy

We reserve the right to update this Cookie Policy. All changes will be posted on this page, and significant changes will be communicated via our website.

Contact

If you have any questions about this Cookie Policy or wish to exercise your rights related to the processing of your data, contact us at dpo@iute.com.

Iute Affinity

Iute Affinity is the insurance solutions and operational platform of Iute Group, enabling embedded insurance services across digital banking products through integration, administration, and partner coordination.

Iute Affinity OÜ

Maakri tn 19/1, 10145 Tallinn Estonia
Register number: 17382610

Iute Group

Iute Group is a digital banking group focused on everyday financial services in Southeast Europe. Established in 2008 and headquartered in Estonia, Iute serves customers in Albania, Bulgaria, Moldova, North Macedonia, and Ukraine. Through the MyIute app and its local operations, Iute provides digital financial services including payments, banking, financing, and insurance intermediation.

Iute Group website

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